Leafs tickets are seen as an investment to hold, not a conditional payment on success.
The Leaf team is an incredibly valuable sport property that is basically destroyed every year by the media that keep them incredibly valuable.
How? The players are given exalted status based on next to nothing on an achievement scale. People get excited about 5 game winning streaks. There’s so much micro-analysis that no one looks at what is required to actually get league, and playoff results.
I decided a long time ago, after the NHL went to massive TV timeouts and an extra playoff round, and silly shootouts (that affected the standings!) that I couldn’t follow the Leafs all the time anymore. The NHL is a very frustrating league; unclear in its approach to what is quite a simple game, determined to create rules designed to alter conduct that is shamelessly encouraged by its marketers.
This year, after Randy Carlyle exited, the Leafs were ran into the ground, to get a high draft pick. Why is this a good way to operate in the world’s major hockey league? Incentivizing a poor season record makes me very disinterested in a game that has markedly deteriorated through bad stewardship over the decades.
There will be no extra playoff revenue this year. The figures might look a bit bad this year. They still will never lose money. Toronto people love their team, and quality does not matter. Why is this? The early 70s teams were worse than this year. The 80s teams were worse than this year’s team. Everyone still came to see them, and read about them, and watched the TV sports. The asinine coverage in newspapers, websites and the blogosphere, of meaningless practices and irrelevant melodrama, is now just so much clickbait. It’s out of proportion to anything else in the NHL. The issue is not that fans pay to see the Leafs play. It’s that they pay to view those websites, and read those newpapers, watch and listen to those shows, podcasts, and the sports radio circus. It’s something everyone has in common, and Toronto will always be this way about the Leafs.
Unconditional interest, no matter what happens. Since even the mundane process of not winning is so intensely interesting, and profitable for so many media outlets, and for the team itself, the outcome of games becomes incidental. It’s something that might affect the value of your investment in Leaf tickets. As long as something is happening, it’s automatically fascinating. Unless you actually decide you’re not interested, and start following something else.