I first became aware of this phenomenon on youtube while looking for versions of Metric Help I’m Alive.
There’s a point in every one that’s worth watching where everyone, well, jumps. For joy. It’s a chance to be in a moment.
I’ve gotten back into them again looking for “Punk Rocker” by Teddy Bears on youtube. Fine, Sony has pulled everything. There are these killer cell phone videos of them playing amazing shows with different singers. Aimee Echo, Santi White. Fantastic.
Metric: http://www.youtube.com/watch?v=9iflyv60mIo http://www.youtube.com/watch?v=M3YuU8r2054 (not a cell phone vid but superb KCRW). I can’t listen to NPR anymore, but amazing upload (get it while you can kids).
Same I think for all cell phone vids. Ephemeral experience available for a while. Reminds me of mp3.com in 1998. Seemed like it would last forever. Live joy, jumping into your screen. Better than the official video. Listen for the people singing along and feel it.